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Korea Investment & Securities revamps pension app, targets closer client management

🇰🇷 Южная Корея, Seoul 07:52 Бизнес Бизнес2 Техно Официальные обновлено 9 ч назад первым сообщил 한국경제

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Korea Investment & Securities said it overhauled the pension service on its mobile trading system, simplifying procedures and adding personalized alerts based on customer data. At a briefing in Seoul, executives said the firm aims to manage customers from enrollment through retirement payouts, calling itself a lifelong pension partner. Bloter reported the firm’s combined retirement and personal pension assets were 37.3 trillion won at end-June, third in the market, with the gap to second-placed Samsung Securities widening.

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Korea Investment & Securities said on Oct 6 that it had overhauled the pension services offered through its mobile trading system, or MTS. The company said the revamp simplifies complex pension procedures and strengthens personalized functions, including customized alerts based on customer data. CBS NoCut News reported the company presented the changes at a briefing at TP Tower in Yeouido, Seoul, the same day, demonstrating a revamped pension home screen, a “my total pension assets” view and personalized alerts. [ 1 , 2 , 3 , 4 ]

The company said the overhaul responds to structural changes in the retirement pension market, where it said debate over mandatory enrollment is widening and subscribers to defined contribution, or DC, plans are getting younger, moving retirement preparation earlier. Yonhap reported the company’s average age of new DC subscribers fell from 40 in 2015 to 36 in 2025, and that customers’ average pension receipt rate rose from about 11% in 2015 to 85% in 2025. Bloter, reporting from the briefing, described the same subscriber-age trend as falling to 36 last year, and said the share of the firm’s retirement and personal pension assets managed directly by individuals — DC, individual retirement pension and pension savings — reached 79.6% at end-June, up 8.1 percentage points from the end of last year. [ 1 , 3 , 4 ]

Hwang Yun-hee, a team leader in the company’s digital pension division, said at the briefing that “the subject of pension management is moving from companies to individuals,” according to Bloter, and that management after enrollment is becoming a factor in pension providers’ competitiveness. Kim Do-hyun, head of the firm’s individual customer group, said the company intends to be first in the pension business and plans to connect private bankers’ capabilities and the investment bank’s corporate network to pension services, Bloter reported. Choi Jong-jin, head of the pension innovation division, said in the Yonhap and CBS NoCut News reports that as the market changes structurally, pension providers need to go beyond simply attracting subscribers or managing returns to offer a comprehensive pension platform covering a customer’s whole life, and said the firm would keep refining its customer-tailored platform. [ 3 , 4 ]

Bloter reported that the “my total pension assets” screen groups pension holdings scattered across systems and accounts by product, showing composition and returns and linking directly to trading, with exchange-traded fund trades reflected in balances and cash in real time. A “to-do” function guides customers who have opened an account without depositing, or deposited without investing, and account screens show additional contribution limits and risk-asset ratios, with receipt application information for those eligible to draw pensions. Bloter reported the company said the current revamp is 20-30% complete against its target, and that it plans to offer model portfolios built in-house and tailored to customers’ risk profiles, plus AI-based product analysis and post-retirement withdrawal planning. [ 3 ]

On market position, Bloter put the firm’s combined retirement and personal pension assets at 37.3142 trillion won at end-June, third in the industry and up 33.7% from the end of last year. It reported Mirae Asset Securities at 80.8059 trillion won and Samsung Securities at 43.0793 trillion won, first and second, with growth rates of 39.7% and 39.8%. The gap between Korea Investment & Securities and Samsung Securities widened to 5.7650 trillion won at end-June from 2.9078 trillion won at the end of last year, Bloter reported. [ 3 ]

Почему это важно

The revamp shows Korean securities firms competing on pension platforms as more customers manage retirement money themselves and new defined contribution subscribers start younger. The documents indicate Korea Investment & Securities is growing but trails Mirae Asset and Samsung Securities, so whether the app changes customer behaviour matters for its stated goal of leading the market.

Ключевые факты

  • Korea Investment & Securities said on Oct 6 that it had revamped the pension services on its mobile trading system (MTS). [ 1 , 2 , 3 , 4 ]
  • The company said the revamp simplifies pension procedures and strengthens personalization, including customized alerts based on customer data. [ 1 , 3 , 4 ]
  • The company said the average age of its new defined contribution (DC) subscribers fell from 40 in 2015 to 36 in 2025, which Bloter also reported as 36 last year. [ 1 , 3 , 4 ]
  • The company said customers’ average pension receipt rate rose from about 11% in 2015 to 85% in 2025. [ 1 , 4 ]
  • CBS NoCut News reported the company demonstrated the revamped pension home screen, “my total pension assets” and personalized alerts at a briefing at TP Tower in Yeouido, Seoul. [ 4 ]
  • Bloter reported that 79.6% of the firm’s combined retirement and personal pension assets were managed directly by individuals at end-June, up 8.1 percentage points from the end of last year. [ 3 ]
  • Bloter reported the firm’s combined retirement and personal pension assets were 37.3142 trillion won at end-June, third in the industry, up 33.7% from the end of last year, with the gap to Samsung Securities widening to 5.7650 trillion won from 2.9078 trillion won. [ 3 ]
  • The company said the current revamp is 20-30% complete against its target, according to Bloter. [ 3 ]

Подтверждено несколькими источниками

  • Korea Investment & Securities overhauled the pension service on its mobile trading system, the company said. [ 1 , 2 , 3 , 4 ]
  • The company said the revamp simplifies pension procedures and adds personalized functions including customized alerts based on customer data. [ 1 , 3 , 4 ]
  • The company said the average age of its new defined contribution (DC) subscribers fell from 40 in 2015 to 36. [ 1 , 3 , 4 ]
  • The company said customers’ average pension receipt rate rose from about 11% in 2015 to 85% in 2025. [ 1 , 4 ]
  • The company said the changes respond to a retirement pension market where debate over mandatory enrollment is widening and retirement preparation is starting earlier. [ 1 , 4 ]

Пока неясно

  • How the personalized pension alerts work, what triggers them and what data they use. Only the company announcement and the briefing describe them in general terms; no document explains the mechanics.
  • Whether the 20-30% completion figure is measured by features, customers or assets. Bloter cites the figure from the company without defining it, and no other outlet reports it.
  • How the revamp has affected customer numbers or asset inflows. No usage or post-launch figures appear in any document; the asset data cited is as of end-June, before the Oct 6 announcement.
  • What stage the debate over mandatory retirement pension enrollment has reached. The company mentions the debate only as market context and no document gives its legislative or regulatory status.
  • Why Yonhap dates the average subscriber age to 2025 while Bloter says last year. The outlets describe the same trend with different time references and no document reconciles them.
  • What specific functions were shown at the briefing beyond the screens named. CBS NoCut News names the screens but gives no further detail on the demonstration.

Что пишут местные СМИ

Официальные источникиYonhap carried the company’s announcement in detail, quoting the head of its pension innovation division and presenting the subscriber age and pension receipt figures as company-provided data. [ 1 ]
Деловые СМИThe Korea Economic Daily headlined the revamp as close-up support for individual pension management, while the rest of its feed text carried unrelated securities items. CBS NoCut News reported the briefing at TP Tower, describing the demonstrated screens and quoting the pension innovation chief on the company’s “lifelong pension partner” role and a motto that there is no retirement in pensions. [ 2 , 4 ]
Технологические СМИBloter reported from the company’s briefing at its Yeouido office, adding industry comparison data, executive quotes on the goal of leading the pension market, details of the new app screens and the company’s own 20-30% progress estimate. [ 3 ]

Хронология, местное время

  1. Yonhap publishes the company’s announcement of the pension MTS revamp. [ 1 ]
  2. The Korea Economic Daily publishes its report on the same revamp. [ 2 ]
  3. Bloter publishes its report from the pension MTS briefing held at TP Tower in Yeouido, Seoul. [ 3 ]
  4. CBS NoCut News publishes its account of the same briefing. [ 4 ]